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Elon Musk’s dive into politics is sinking Tesla’s reputation, says marketing professor Scott Galloway. Speaking on the Pivot podcast, Galloway accused Musk of abandoning Tesla’s key audience in favor of political theatrics, calling the brand’s collapse “historic.”
The numbers tell the story: Tesla has dropped from 8th to 95th in brand rankings, with steep losses in European sales and a 71% profit drop. Musk’s controversial commentary on European issues via X has only added fuel to the fire. Under pressure, Musk announced plans to step back from the Department of Government Efficiency (DOGE).