Solustiq, a software and artificial intelligence company based in Turkey, has announced its strategic role as the nation’s pioneer in vertical AI dedicated to the global travel and tourism sector. With headquarters in Edirne and additional offices in Istanbul and Dubai, Solustiq is developing an AI infrastructure specifically tailored for this expansive service industry, filling a long-standing technological gap. The travel and tourism sector, contributing over $11 trillion to global GDP and employing one in ten individuals worldwide, is notably under-modernized in terms of technology. Unlike the prevalent general-purpose AI models, Solustiq belongs to an emerging class of “vertical AI” firms—those that create industry-specific AI solutions addressing unique operational and regulatory challenges.
Alper Tekin, Founder and CEO of Solustiq, emphasizes the necessity for AI systems that comprehend complex travel systems like GDS, hotel inventory APIs, and regulatory frameworks such as TURSAB. “The travel industry doesn’t need another general-purpose chatbot. It needs AI that understands the operational rhythm of a tour operator at 3 a.m. when a flight gets cancelled,” Tekin explained, highlighting the company’s niche focus. Solustiq deviates from the typical single-product SaaS model by offering a suite of AI-native products targeting various layers of the travel tech stack. These include DataGreat, an AI market intelligence platform; SkilledAgents, a no-code AI agent-building platform; VibePy, an AI code generation engine; and Vuln0x, an autonomous AI penetration testing solution.
Each product in Solustiq’s portfolio addresses specific challenges within the travel value chain, yet shares a common foundation: domain-specific data, industry-aware workflows, and integration with standard protocols like OCTO and hotel API specifications from providers such as Hotelbeds and RateHawk. The company’s approach is not theoretical; it is tested in real-world scenarios. Solustiq’s sister company, Safaryar Holidays, a TURSAB-licensed hotel wholesaler and destination management firm, acts as both a customer and a testing ground for its platforms. This B2B model enables direct feedback loops from agency partners across Europe, the Gulf, and Central Asia.
Tekin identifies three pivotal forces making 2026 a turning point for vertical AI in the travel industry: the disruption of legacy GDS oligopolies, the shift in “build vs. buy” economics making AI more accessible to smaller agencies, and regulatory pressures from laws like Turkey’s Cybersecurity Law 7545 necessitating modernization. “We’re not asking the travel industry to adopt AI,” Tekin stated. “We’re asking it to choose between vertical AI built by industry insiders, or horizontal AI by those who aren’t. We think that’s a much easier conversation.”
Solustiq, officially known as Solustiq Yazılım ve Yapay Zeka Teknolojileri A.Ş., is committed to advancing AI-native software for the travel and tourism industry worldwide. Founded by Alper Tekin, who also manages TURSAB-licensed B2B travel operations via Safaryar Holidays, Solustiq continues to innovate from its base in Edirne, Turkey, with operational branches in Istanbul and Dubai.
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